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Choosing the right domain name.
When customers want to find a business, whether it's a local restaurant or a
global retailer, the Web is the first place they look. Domain namesnot only make
it easy for customers to find your business on the Web, they also give you a
place where you can create your own unique online presence, from a full-blown
Web store to a simple online business card with your contact information, hours
and location.
How you choose your domain name depends on where you are with your business. If
you're already up and running with a brick-&-mortar location, you'll want to
choose a domain that matches your business name. You've worked hard to create a
name and a brand that customers know and love, so you having the matching domain
only makes sense for your customers.
Of course, if you have a popular name (like AAA Plumbing), your first choice may
not be available. If that's the case, don't worry — there are virtually endless
domain variations available. Try a different domain extension like .NET, .BIZ or
.CO instead of just .COM. Another tip is to add a local element to your name,
such as AAAPlumbingPhoenix.com. This not only differentiates your business from
others that may be located across the country, it can help improve your search
engine results for local customers.
If you're just starting out — or you're launching a business that will only
exist online — choosing your domain name is essentially choosing your company
name. You want a name that's memorable and represents your business, if not
literally, then at least your company's personality or attitude (think
GoDaddy.com).
And all businesses, new and established, can benefit from a few best practices
when it comes to choosing a domain, such as making your name easy to spell and
keeping it short.
How domain names can build & protect your brand.
As a small business owner, you're constantly working to build your brand —
making sure your company is known for unbeatable quality and remarkable service.
While social media sites like Facebook® and Yelp® are valuable tools in helping
you establish a stellar reputation, they're no replacement for your own unique
domain name.
More than anything, a domain name gives your business a level of professionalism
and legitimacy you simply can't get from a social media profile. While the
process of domain name registration is easier and more affordable than most
people realize, taking the time to register a domain shows a level of commitment
and dedication. In short, it shows customers that you're serious about your
business.
A domain name also gives you a secret weapon in marketing your business: a
domain-based email address, like you@yourcompany.com. What makes this so
special? Well, like a domain, it shows a level of professionalism that you can't
get from a free email address. But just as importantly, it promotes your brand
every time you send a message. Instead of seeing an email from a Gmail or Yahoo!
address in their inbox, customers see your company name — and the more they see
it, the more they'll remember it.
As the world's leading domain name registrar since 2005, we've helped millions
of customers find success online with the right domain name (or names) — we can
do the same for you. Call our award-winning service and support anytime, 24/7,
at (480) 505-8877. Our friendly customer care consultants are happy to help.
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